Logic of the Written Text

“The futures of Literacy: Modes, Logics, and Affordances.” This much is very clear, I believe the image and text function is according to distinctive logics Kress describes. Within the text, word follows word. The sequentiality of these few pages involves a distinct commitment, both for writers and for readers, to paths and to naming. “Text inheres time, where as image inheres space,” Kress tells us. The image shows some kind of commitment to location and while Kress explains details at the importance of perceptual paths for readers of images, that point won’t necessarily get extended early on. Here are a few examples of Kress’ media and affordances he discusses: 1) Multimodality is made easy, usual or natural by these technologies. 2) Writing is becoming an ‘assembly according to designs’ in which ways are overt, and much more far-reaching, then they were previously. 3) It is possible to see writing become more subordinated to the logic of the visual in many or all of its uses. These subordinates concern Kress, and I feel as if it will burn up the ultimate play as a beware-of-image argument for writing conservation. If writing is necessarily sequential; one word or unit has to come before another. In an image, one object will necessarily be positioned above/under/etc., relative to another. Stating that,images may have a certain “order of being read”, but not in the same, compelling way text has an order. “When few people published, authoring gave them authority.” “When everyone can publish, there is less authority in it. This opens up for greater democracy.” Basically, textbooks are now influenced by “screen mode”; they are not organized by chapters, but by topics, and have boxes and figures etc., like worksheets between two solid covers. I do believe that when writing was the dominating mode the images used in texts were made to fit the “logic of the written text.” In this era, when the screen is dominating, the writing has to fit with “the logic of the image. Writing fits in how, where and when the logic of the image-space suggests.”

http://www.sciencedirect.com/science/article/pii/S8755461509000607zzzzzzz

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